Yoghurt Digital, a leading digital marketing agency with a decade of experience, has been honoured with the Client Partnership of the Year award at the first-ever in-person Microsoft Advertising Awards APAC ceremony. The event took place yesterday at the iconic Telstra CIC in Sydney, marking a significant milestone for the region’s advertising community.
This award recognises exceptional collaboration between Yoghurt Digital, its longstanding client – P&O Cruises, and Microsoft Advertising. The partnership demonstrated the power of innovation, strategic alignment, and feature adoption to achieve outstanding results, including significant revenue growth and marketing success.
Microsoft Ads is rapidly gaining momentum, offering a unique opportunity to reach high-value, less crowded audiences. With access to professionals, decision-makers, and high-income users – especially through its LinkedIn integration – Microsoft Ads delivers better conversion rates in sectors like finance and technology. It’s also cost-effective, with an average CPC of $1.54, 70% lower than Google Ads, and boasts a higher CTR in Microsoft Shopping Ads (1.25% vs. 0.86% for Google)1. As more advertisers explore this growing space, Yoghurt Digital is leading the way in harnessing Microsoft Ads’ potential for growth.
Matthew Forzan, Founder and Managing Director of Yoghurt Digital says, “Our partnership with Microsoft Ads has been pivotal in driving exceptional results for clients like P&O Cruises, and we’re delighted to have been recognised in this category.”
The award recognised Yoghurt Digital’s exceptional work on P&O Cruises’ 2024 and 2025 departures campaign. Faced with the challenge of boosting ship occupancy and yield, the campaign targeted the Australian market. By leveraging Microsoft Ads, Yoghurt Digital increased bookings by 361% YoY, and generated a 501% YoY uplift in revenue, achieving a 240% YoY ROAS. The campaign exceeded P&O’s goals, driving a 10% YoY increase in bookings and a 22% lift in yield, showcasing the power of strategic partnership and innovation.
“Working closely with the client allowed us to gain a deep understanding of their goals and challenges, giving us the opportunity to refine and make a more focused marketing strategy.”
By focusing on fewer, more impactful sales and offers, Microsoft Ads became a crucial channel in executing this refined strategy.
Joe Robinson, Digital Marketing Manager at P&O Cruises says, “Over the past five years, P&O Cruises has partnered with Yoghurt Digital, and we have continued to see exceptional growth from our paid media and organic channels,” Joe says.
“Continuously trialling new products and tools to drive incremental results, Yoghurt Digital remains agile and focused on return and efficiency.”
Matthew concludes, “We value Microsoft Ads’ innovation, advanced targeting tools, and strategic insights, which enable us to consistently exceed client expectations and deliver meaningful outcomes, driving success for P&O Cruises and beyond.”
Yoghurt Digital is renowned for being a multi-faceted digital agency with its team of specialists across various areas, allowing for a flexible and seamless strategy. This approach not only optimises results and drives revenue growth for clients but also fosters strong collaboration between the agency, its clients, and Microsoft Ads.
To learn more about how Yoghurt Digital drove impressive results for clients such as ANZ, Adairs, Converse, and the NRL, visit www.yoghurtdigital.com.au.
