SEO grew up, a lot of SEOs didn’t
When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our
SEO
The SEO impact of interstitials, before and after
Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there
Decoding Googlebot crawl stats data in Google Search Console
Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like
New Google Ads process for client account transfers
Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s
Google Lens to add Shopping Ads this year
Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What
Google Discover disruption, not showing new content?
Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though
Everything you need to know in 2025
Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save
How to use social and forum data to inform next-level SEO strategies
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing
Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers
August 2024 Google core update and a recovery plan
In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a
