How Google Ads drives up CPCs
Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand
Google Ads
19 keyword mining tools and strategies for PPC campaign growth
Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the
Why you should turn off optimized targeting in GDN today
Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to
What you need to know
The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines
TikTok Search Ads Campaign launch in U.S.
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers
Google Search Ads 360 (SA360) starter guide
Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However,
