Somewhere between the spreadsheets and the PowerPoints, growth can become a race, efficiency an obsession, and people become data points. But do people remember the quarterly report that broke records? Or do they remember how the company made them feel?
As companies grow, they often default to complex systems, metrics, and processes, forgetting that businesses are built on people. It may be because the world rewards those who master complexity, but we forget that it remembers those who simplify what we didn’t even know was complicated.
Should company annual reports, case studies, resumes, and designer portfolios focus more on metrics?
What would a human-centered portfolio, a resume, or a report look like if it measured humanity instead of just performance?
Could company reports reflect the legacy they’re building, not just the year they’ve had?
In the journey for growth, sometimes companies sacrifice their insurgent mission and DNA of purpose for efficiency. But we forget that customers don’t fall in love with efficiency. They fall in love with care. Efficiency may win quarters, but humanity wins decades…
