The main difference between a voice search and a text search is how the users phrase their queries. Voice search tends to be more conversational, relying on natural language patterns. People often use longer, question-based phrases when speaking to voice assistants, asking questions such as “What’s the best Italian restaurant near me?” instead of typing “Italian restaurant nearby.”
To optimize for voice search, using conversational keywords becomes crucial. Instead of short, generic keywords, focus on longer-tail phrases that reflect how people naturally speak. These long-tail keywords better match the structure of voice search queries. Integrating question-based formats like “who,” “what,” “where,” “why,” and “how” can also help capture relevant traffic.
