WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, Moburst, and Sociallyin undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Social Media agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Social Media needs. Here’s how we assess the various agencies like Viral Nation, Moburst, and Sociallyin:
Strategic Analysis of Agency Capabilities: We start by examining each Social Media agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Social Media that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Social Media campaigns.
Social media marketing remains a top priority for businesses of all sizes and industries, especially with new platforms like Threads and TikTok becoming more important and audience-saturated. However, Hootsuite data shows that an average Internet user is logged into seven social media platforms on average.
For any brand, handling all these accounts can be overwhelming, leading to a risk of most channels being ignored or mishandled. Luckily, there are a number of reliable global social media agencies that businesses can partner with to manage their online presence.
These agencies bring expertise, resources, and a global perspective to the table, helping businesses align their social media content and strategies with their overall marketing goals. Below, we’ve reviewed the top global social media agencies you can work with in 2024.
What Is a Global Social Media Agency?
A global social media agency is an agency that provides social media services to brands around the world. Such agencies usually specialize in creating and executing effective social media strategies that can reach a global audience.
Some features that differentiate them from their local counterparts are:
- Multi-lingual Services: Since these agencies cater to clients from various parts of the world, they usually have a team that delivers in multiple languages. For example, Moburst creates multilingual content for its clients, while Viral Nation provides content reports in 15+ languages.
- Geographical Understanding: Global social media agencies understand the nuances of different regions and cultures. They can tailor their strategies accordingly to appeal to a specific target audience in a particular region.
- Extensive Network: Of these agencies, the ones that offer influencer marketing services have a vast network of influencers from around the world. Viral Nation helps you find influencers from 30 countries. Similarly, Sculpt has a global network of B2B influencers to help you reach your audience in different regions.
- Global Experience: Global social media marketing agencies also have past experience with clients from various parts of the world. So, they understand the global market quite well.
Top
global social media agencies
2024
Services: Social experiential, creative and content, influencer marketing, and community management.
Viral Nation hails itself as the ”global leader in social-first transformation,” and rightfully so. The global social media agency has a track record of delivering exceptional campaigns for some of the biggest names in the industry, including Logitech and Uber.
Viral Nation performance
Viral Nation has engaged over a billion customers worldwide and won a staggering 35 awards, including the SXSW Innovation Award for its AI-powered brand safety solution called Viral Nation Secure.
Key Services
Viral Nation does something different and more innovative than the traditional social media marketing services other agencies offer. The best example of this is the agency’s social experiential offering, which creates captivating and immersive social media events for brands.
Social media experiential events
Viral Nation creates unique experiences for your customers, bridging the gap between the online and offline worlds. These real-life experiences and events are then amplified through social media to deliver results.
Viral Nation’s #TheDrop campaign for Coca-Cola’s Smartwater refresh is a good example. The agency created an interactive, multi-faceted experience for the brand, spanning two days and two cities.
Smartwater campaign results
By putting Smartwater’s new branding on a truck to act as a moving billboard, the agency also created a backdrop for selfies. It then worked with 43 social media influencers to create content around this experience. The campaign was a success, with 5,000+ onsite attendees and a total reach of 3 million.
In addition, Viral Nation also offers social media growth consulting. The expert insights from the agency’s team empower brands from across the globe to grow their social media presence and generate meaningful engagement with consumers. Viral Nation also assists with social media campaign execution, be it organic or paid.
More importantly, Viral Nation offers social media content creation services. Acting as your creative powerhouse, the agency produces high-quality, engaging content, keeping the demands of your audience in mind. Since the agency has a team of award-winning storytellers, social experts, and designers from around the world, you can be assured of the best quality content.
Viral Nation content creation
For brands that want to run influencer content on social media, Viral Nation is at your service, too. It handles everything from screening to execution, removing the hassle of finding the right influencer and ensuring that your brand’s message is effectively delivered to the target audience.
For instance, Viral Nation ran a YouTube influencer marketing campaign for ViewSonic during the holiday season. Working with 18 top YouTube influencers, the agency instructed them to create content around ViewSonic’s products, such as the 4K UHD Home Projector, and how it makes the holiday season more enjoyable.
ViewSonic campaign results
With Viral Nation’s utmost dedication and strategic approach, the campaign was able to generate 10.1 million impressions and 3.8 million views. Since the agency can connect you with influencers from over 30 countries, you can reach your global consumer base.
Why Viral Nation
Viral Nation is a reliable global social media agency because of its innovation in both social media strategies and brand management. For the former, the agency dives into new ways of leveraging social media for brand awareness and sales.
As for the latter, Viral Nation OS is an excellent platform where brands can easily manage and track their social media presence, influencer partnerships, and campaign performance. Viral Nation Secure is another AI-backed proprietary tool that keeps brands safe from online fraud and keeps their content in line with relevant regulations.
Viral Nation Secure
Viral Nation’s social media marketing services do not end at content creation and distribution. They also encompass community management. With the agency’s team handling the comment section and all DMs you receive, your social media followers will feel valued.
Plus, Viral Nation provides social media campaign reports in more than 15 languages, making it a truly global social media agency.
Services: Social media strategy, social media management, and paid and organic campaigns.
Moburst is another global social media agency specializing in mobile marketing. Some of the top apps on the Google Play Store and Apple App Store, including Uber, are Moburst’s clients.
Moburst social media marketing
The agency is of the firm belief that it understands the social media ecosystem ”better than anyone else.” So, when you partner with Moburst, you benefit from the agency’s expertise and knowledge.
Key Services
The two main services offered by Moburst are social media strategy and social media management. All other services are provided as part of these two services. However, the agency does not provide a one-size-fits-all solution to its clients; instead, it customizes its services based on each client’s unique needs and goals.
For instance, your social media strategy is based on your target audience, product, goals, trends, and budget. Moburst determines the right cadence for your posts and the type of content that works best for your target audience.
Moburst paid and organic campaigns
As for paid social media campaigns, Moburst’s team of experts uses advanced targeting capabilities and data analysis to ensure your ads reach the right audience at the right time.
Moburst also offers full-service social media handling for an array of platforms, including TikTok, Facebook, Instagram, YouTube, X, and LinkedIn. You can expect the agency to post a wide variety of content, such as general posts and videos, articles, infographics, carousels, Reels, Stories, YouTube Shorts, and ads.
Since Moburst produces geo-specific targeted posts, it lives up to its claim of being a global social media marketing agency. Depending on your target audience, Moburst also creates content in different languages.
Moburst services
For example, when Redefine Meat, a start-up developing plant-based meat, wanted to market its products in Europe, Moburst assisted them in launching an awareness campaign through TikTok.
The agency created multiple visual assets to attract consumers and generate general awareness about the company’s new products. Plus, Moburst created a TikTok channel for the company and posted content on it.
Redefine Meat results
Redefine Meat’s TikTok channel received about 16 million video views in just 60 days. Moburst also posted content on Facebook, reviving 82.25 million impressions. With these efforts, the agency was able to build a subscriber list of 50,000 customers for Redefine Meat.
Why Moburst
Moburst is suitable as your global social media agency for two main reasons. One, it is results-driven, which means that everything the agency does is based on quantifiable key performance indicators (KPIs).
Moburst sends regular performance and progress reports to clients, highlighting areas of growth and impressive performance.
The Moburst difference
Two, Moburst has years-long relationships with major social media platforms. That gives Moburst a notable advantage since the agency is the first to know about new features, tips, and insights. The data can then help inform your social media strategy and drive better results.
Services: Social strategy, content production, community management, paid social advertising, influencer marketing, and social selling.
Sociallyin is a 100% social-focused agency that provides a host of services to worldwide brands, from social strategy creation to community management. The agency claims that it gives your brand ”a special tone” instead of merely saying what you’re saying louder.
Simply put, Sociallyin’s social media services will help you speak to your audience directly. Rather than simply making noise, the agency gets your message across in the most comprehensible and impactful way.
Key Services
Being a fully social agency, Sociallyin’s range of services is quite versatile and comprehensive. The agency’s services begin with a social strategy. If you need to start your social media journey from scratch, Sociallyin is an excellent partner since the agency provides all-encompassing social media strategies tailored to your brand’s needs and goals.
Sociallyin’s services
Similarly, if you want Sociallyin to take over your social media handling, the agency will do it happily. With in-house experts specializing in all social media platforms and their distinct features, Sociallyin ensures that your brand’s social media presence is consistent and active.
Being in the industry for over 10 years, Sociallyin has worked with brands from all over the world. So, the agency’s social media management is aligned with the regional objectives your brand might have.
Sociallyin also runs paid social campaigns for its clients. If you need to target customers in a specific country or geographical region, the agency can do that, too.
On top of that, Sociallyin is skilled in content production. Since the agency has an in-house studio, you just have to send your product, and Sociallyin will create visual social media assets around it for you.
Why Sociallyin
Sociallyin doesn’t simply believe in churning out content and not going the extra mile. As your global social media agency, Sociallyin offers social listening and community management services, too.
From keeping a tab on your brand mentions to responding to social media comments, Sociallyin makes sure that your brand is always engaged with its audience. You also get regular reports from the agency to make sense of what’s going on in your social media suite.
Sociallyin community management
With Sociallyin’s ROI modeling, there’s a high chance of your paid social campaigns being a success globally. Speaking of global success, Sociallyin helped Takara Sake, a Japanese sake brand, expand its following in the US through organic posting on YouTube, Instagram, and Facebook.
Sociallyin went ahead and created a comprehensive social media content strategy for the brand, including content pillars, social media ads, and buyer personas. In just a month of starting the campaign, the client started seeing excellent results.
Takara Sake case study results
The campaign ended with 250,000 impressions and 11,000 clicks in just three months. Sociallyin was also able to increase the brand’s social media following on Instagram and Facebook.
Services: Full social media management, community engagement, and paid campaigns.
SmartSites is one of the most well-respected and influential names in the digital marketing world, making it an ideal global social media agency for brands who want to reach their local and international audience. From single-aspect social media marketing to cross-channel campaigns, SmartSites can do it all.
SmartSites awards
Key Services
To get the most out of SmartSites expertise, brands should opt for the agency’s full-service social media management. The agency begins with a thorough and well-crafted strategy that meets your brand’s specific goals and targets.
As for full-service management, you get optimized profiles on each platform the agency masters, including Facebook, Instagram, TikTok, and LinkedIn. SmartSites not only helps launch your social media profiles but also grows them with its advanced targeting techniques and well-curated content.
SmartSites process
For example, Biotrial, an advanced medical research initiative, was having trouble creating an online presence due to a lack of cohesive brand identity. SmartSites ensured consistency in brand elements, even as seemingly trivial as fonts, to take Biotrial’s fragmented online appearance to one that is professional and trustworthy.
Biotrial campaign results
These efforts resulted in an 876.4% increase in Facebook reach for Biotrial. The company also got 309.9% more profile visits on the platform.
To ensure posting consistency, SmartSites creates monthly calendars for its clients. The content that goes out on your profiles is planned in advance and with a specific objective in mind. Such a meticulous approach ensures consistency and keeps your followers engaged.
SmartSites also goes a step further and manages community engagement. The agency’s experts respond to comments on your social media pages and resolve queries the customers discuss through direct messages.
SmartSites social media handling
When there’s a need for organic posts to be supplemented, SmartSites also runs paid campaigns for increased visibility. Understanding the nuances of each platform and specializing in running paid social ads for global businesses, the agency gets you maximum conversions in the most budget-friendly manner.
Why SmartSites
SmartSites’ long-standing experience makes the agency an excellent choice for your global social media efforts. Since the agency has been doing all things social for such a long time, it is not derailed by the unlikeliest of situations.
Whether your brand is a small coffee house or a university, SmartSites’ experts are equipped to handle diverse clients. Their personalized solutions account for your particular social media needs rather than simply following the flow.
SmartSites services
For example, HUND Denmark was unable to grow its social media presence because of inconsistent posting. Since the brand was not regularly active on social media, it could not retain the attention of its followers. The engagement rate was also low, which affected the brand’s online visibility.
HUND Denmark campaign results
SmartSites identified this problem and created a specific plan to address it. The agency’s experts created a strategy from scratch and developed SEO-friendly content for the brand’s social media profiles. These efforts resulted in a 363% increase in page visits for HUND Denmark.
Services: B2B social advertising, social media management, content creation, community management, and influencer marketing.
Sculpt is a B2B global social media agency that has helped clients like Wiley and Adobe reach their international audiences through social media. Since the agency says that its favorite type of challenge is ”enterprise complexity,” you can trust that Sculpt can handle any social media demands your business might have, no matter how complex.
Sculpt’s work
Key Services
The most basic of Sculpt’s services is social media management. B2B brands are often overworked, which is why Sculpt’s team helps take the burden off of their shoulders by handling all aspects of social media management.
Sculpt’s specialty also lies in social media ad management and strategy. The agency runs LinkedIn, Meta, and YouTube ads for global B2B brands, broadening their reach worldwide. With these social ads, Sculpt positions your company in front of prospects with pre-rolled content that generates clicks.
Sculpt social media management
Sculpt also provides social media content creation services for global audiences. The agency’s designers produce visual assets that tell your brand’s story through a different lens. Similarly, the videographers help repurpose your long-form videos into short-form videos and snackable clicks that seem to be doing quite well these days.
Social copywriting is of immense importance in B2B marketing since it lays the foundation of how your brand communicates with its target audience. Sculpt’s editorial team helps you create and curate social media copy, including long-form threads, bite-size posts, and more.
Sculpt content creation
Even better, Sculpt finds B2B influencers to fit your brand, expanding your reach to niche audiences that are relevant to you. Since B2B influencers have to be industry experts and thought leaders, identifying them yourself can be tricky. Sculpt takes up this challenge and connects you with influencers to influence your audiences through their buying journeys.
Sculpt influencer process
Why Sculpt
Sculpt has established a name for itself in the global B2B social marketing space. Looking at its past performance, there’s no denying that Sculpt is a one-stop solution for all your social media needs.
Pearson Education, one of the largest education companies in the world, partnered with Sculpt to make its Pearson Learners Instagram account a go-to resource for students. Sculpt created a social strategy for the company that would help it reach 10,000 followers and capture the young audience’s attention.
Sculpt coupled this strategy with its community management approach to ensure high retention for the captured audience. The agency also added ”studygram” UGC creators and influencers into the mix to further expand the company’s reach.
To further incentivize students, Sculpt ran giveaways and gave shoutouts. The agency also recruited campus ambassadors to promote the account among their peers. All these strategies resulted in a 209% increase in the company’s Instagram followers in nine months. Each post also saw an 88% increase in average engagement.
Pearson Education campaign results
The campaign shows that Sculpt really goes all the way to make its clients’ social media strategies successful. That’s primarily the reason for global brands to select it as their social media partner.
How to Find the Right Global Social Media Agency?
Like any social media agency identification, here are the factors you should keep in mind when looking for a global agency.
Services
Not all global social media agencies offer the same set of services. Some specialize in certain services, like influencer marketing, while others are more comprehensive in their offerings.
Viral Nation services
Select an agency that meets your specific needs. For example, Moburst is a mobile-focused social media marketing agency. If you have a mobile app that you want to market globally through different social media marketing tactics, opt for Moburst.
Pricing
Most social media agencies do not explicitly mention pricing on their websites. That’s because the cost varies depending on your brand, project scope, and the type of services you require.
Before finalizing an agency, discuss pricing with them to ensure it fits your budget. Many agencies are happy to give a free consultation or a discussion call.
Technology and Regulatory Compliance
When you operate globally, you have to adhere to different laws and regulations in each country. So, it’s important to work with an agency that’s proficient in technology and compliance.
It should also understand the geographical regulations of the countries you’re targeting. For example, some social media platform features are initially released in the US before they’re available globally. The TikTok Shop is a good example, as it’s not yet available in most of the world.
The agency you choose should be able to navigate these complexities and ensure your campaigns are compliant in all regions.
Success Measurement
Make sure the agency analyzes relevant metrics for your social media campaigns, and reports on them, too.
Hootsuite reports that 69% of marketers measure engagement as a metric for social media success, followed by 51% who measure impressions and views.
Metrics measured by agencies for social media success
Look for an agency that measures most if not all of these metrics to determine the success of your social media campaigns.
Track Record
Sure enough, you want to work with a global social media agency that has achieved impressive results with clients in the past. Look at client reviews, case studies, awards, testimonials, and social proof to get an idea of their track record.
Beyond numbers and metrics, they also pay attention to the quality of clients they have worked with. For example, Sculpt, a B2B global social media agency, has worked with some of the most esteemed international brands.
One example is Remote.com, a global B2B company helping businesses pay their employees around the world. Sculpt’s services helped Remote.com get 78,000 new LinkedIn followers, which is an impressive feat for a B2B company.
Remote.com case study
Communication
When working with a global social media agency, you will likely communicate with them online. So, they must have a clear communication system that doesn’t leave you in the dark about the status of your campaigns.
Ask the agency about the communication processes and tools they use. Do they have regular check-in meetings or reports? Will you have a dedicated account manager?
Also, consider the time zone differences when working with a global agency. Only go through with the partnership if you feel comfortable with their communication processes and availability.
Conclusion
Now that you have a list of global social media agencies to choose from, you can make an informed decision about which one to go for. We have discussed each agency in detail, along with their past performance, so that you can get a full picture of what they bring to the table.
Plus, consider all the factors we have discussed, such as their expertise and technology, before you make your final decision. If possible, try to get in touch with their previous clients to get first-hand feedback about the agency’s services. You can also read third-party reviews and case studies to gain more insights.
Frequently Asked Questions
What are the top social media agencies in the world?
Disruptive Advertising, Sociallyin, Sculpt, and Moburst are some of the top-performing global social media agencies. Their services include, but are not limited to, social media strategy, content creation and management, community management, paid advertising campaigns, and influencer marketing.
What is the average cost of hiring a global social media agency?
The cost of hiring a global social media agency can vary depending on the services you require and the size of your business. For smaller services, the average cost can range from $1,000 to $5,000 per month. Full-service social media marketing costs more at thousands of dollars per project or month.
What is the typical campaign duration while working with a global social media agency?
The duration of a campaign differs based on your project type. While shorter campaigns take a few months, longer ones can go on for up to a year.
How do global social media agencies measure campaign success?
Global social media agencies measure campaign success by monitoring metrics like reach, ROI, engagement rate, conversions, followers, and website traffic.
Do global social media agencies provide influencer marketing services?
Most global social media agencies offer influencer marketing services as part of their overall social media strategy. They connect you with influencers from around the world to cater to your global audiences.
About the Author
Writer
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.
