Kradle, a premium pet brand that provides innovative, effective and easy-to-use natural daily wellness solutions designed to help pets live happier, healthier lives, recently announced the appointment of Paul Anderson as the company’s chief growth officer.
Anderson brings more than a decade of consumer product experience and will lead sales and marketing as the company continues to accelerate growth.
“Paul is a proven marketing executive with a bias for action and an impressive track record for driving results,” said Jennifer Renaud, chief executive officer at Kradle. “Over the course of his career, he has demonstrated the ability to mobilize teams to achieve growth-oriented results and I’m confident his extensive strategy and marketing experience will be instrumental in our long-term success.”
This appointment serves to reinforce Kradle’s growth commitment to creating a category-defining health and wellness brand with products focused on improving the quality of life for pets and pet parents. Anderson’s invaluable expertise in omnichannel brand building, new product commercialization and marketing execution within the consumer products sector is crucial to driving Kradle’s engagement with consumers and customers.
Prior to joining Kradle, Anderson served as vice president of product marketing at door manufacturer and distributor, Masonite International. In this role, he led a strategic brand transformation, as well as oversaw market insights, brand and product marketing and digital marketing. Previously, Anderson served in various strategy and marketing roles at 3M, where he formulated and executed global strategies to transform businesses, portfolios and brands.
“Kradle has a strong brand and a unique market presence, offering significant potential for sustainable and profitable growth,” said Anderson. “I look forward to working with the Kradle team to drive insights and consumer-centric strategies that will deliver disruptive results.”
