Omnichannel Strategy takes centre stage at Marketing Institute’s kickoff event


The 2024/25 calendar for the Marketing Institute Ireland Cork Branch (MII Cork) is set to open with an event titled “Omnichannel Strategy – Learnings from the Front Line.”

As businesses navigate an ever-changing landscape, the integration of omnichannel strategies has become essential for staying relevant, driving customer loyalty, and achieving sales growth.

This event will explore the strategies that successful companies employ to deliver consistent and integrated experiences across multiple touchpoints, from online browsing and social media to in-store shopping and mobile engagement.

The event will take place on Monday next, October 21, from 6pm to 8pm at the Metropole Hotel.

The event will bring together a lineup of accomplished speakers renowned for their expertise in omnichannel marketing including:

Evelyn Moynihan, CEO of Kilkenny Design, will share her insights on seamlessly blending traditional marketing with cutting-edge digital experiences.

Caroline Walsh, head of Digital Product at Musgrave, brings her wealth of experience in digital transformation and product management.

A trailblazer in the fast-moving consumer goods (FMCG) sector, Caroline has played a key role in driving e-commerce growth and establishing digital strategies at Musgrave, consistently pushing boundaries to stay ahead in a dynamic market.

Industry expert from Salesforce, a global leader in customer relationship management and omnichannel solutions, Salesforce will also join the panel to provide valuable perspectives on leveraging technology to enhance customer experiences and streamline operations.

The event will be chaired by Colette Quinn, MD of Real Insights, a trusted advisor in strategic insights and marketing.

Colette will guide a lively and engaging discussion, welcoming questions and insights from attendees, making this an interactive experience for all.

Leigh Gillen, chair of MII Cork, commented on the upcoming event: “We are delighted to kick off this year’s calendar with such an incredible lineup of speakers who are truly at the forefront of omnichannel marketing.

“As businesses strive to deliver seamless and personalised experiences at every touchpoint, the insights shared at this event will be invaluable for marketers seeking to elevate their strategies and drive customer loyalty.”

The event is expected to attract a diverse audience of marketing professionals and business owners eager to stay ahead in a rapidly evolving industry. Attendees will gain actionable insights into how to effectively use omnichannel approaches to foster brand loyalty and optimise customer engagement.

Tickets for MII members are €15 and non-members are €20.

MII describe it as a must-attend event for anyone looking to deepen their understanding of omnichannel marketing and its impact on customer loyalty and sales growth.

MII Cork said it is committed to fostering a vibrant community of marketing professionals and providing them with the tools, knowledge, and connections needed to excel in a fast-changing business environment.

Through events, training, and networking opportunities, MII Cork helps members stay informed and ahead of the curve in marketing innovation.

For more information or to register for the event, visit MII.ie or contact MII Cork at miicorkchair@mii.ie.



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