In a highly anticipated event, Nitori, Japan’s largest furniture and home furnishing retail chain, has officially launched its first store in India. Situated in the heart of Ghatkopar, Mumbai, at the R City Mall, the new store spans an impressive 32,000 sq. ft., offering a spacious and inviting shopping experience for home décor enthusiasts.
With this launch, Nitori makes its entry into the rapidly growing Indian home furnishing market, valued at a substantial USD 23.9 billion (Ken Research). The brand aims to provide Indian consumers with a wide range of high-quality, affordable furniture and décor, revolutionizing the way homes are styled and furnished across the country.
This move marks a significant milestone for Nitori as it expands its global footprint, with India emerging as a key market in its long-term strategy to bring stylish and functional home solutions to a diverse customer base.
The Nitori store at R City offers a vast array of premium home furnishing items across various categories, including the living room, kitchen, and bedroom. Shoppers can explore an extensive range of products, from sofas and dining tables to kitchen cabinets, beds, curtains, carpets, bedding, dishes, and other interior goods, all conveniently available in one place.
This launch is part of Nitori’s ambitious global expansion strategy, with plans to operate 3,000 stores worldwide by 2032. In particular, Nitori is focused on expanding its presence in Asia, with plans to establish around 100 stores outside Japan by the end of FY2024. Nitori Group is working on plans to open 280 stores by 2032. While specific plans for the Indian market have not been disclosed, the launch at R City marks the beginning of a promising journey for the brand in India.
The R City Mall, a premium shopping destination spanning 1.2 million sq. ft. and home to over 350 top brands, provides the perfect setting for Nitori’s entrance into India. The mall attracts around 1 million visitors each month, ensuring the store will be in the spotlight, right from the get-go.
The grand opening ceremony kicked off with a ribbon-cutting event, followed by a vibrant cultural program and a special showcase of Nitori’s curated collection. The evening was full of energy and excitement as the brand introduced its unique range of home furnishings that promise to elevate any living space.
Masanori Takeda, Executive Vice President of Nitori Holdings Co., Ltd., shared his enthusiasm about the launch. “This store is special because with it, we enter the Indian furniture and home furnishing industry, an important market for us. Above all, it will help us advance our mission, ‘To enrich the homes of people all over the world,’ by catering to the unique needs of Indian homes,” Takeda said. He also took a moment to thank the guests for their support and promised to create a space where customers can find premium-quality furnishings to turn their homes into a safe haven.
We’re eager to see how Nitori will redefine the Indian home furnishing scene with its perfect combination of style, quality, and affordability. With ambitious expansion plans, particularly in Asia, Nitori is set to become a major player in the global home furnishing industry. We look forward to watching their journey and celebrating their success in India.
For anyone looking to elevate their living spaces, a visit to the Nitori store at R City Mall is a must. It promises a seamless blend of modern design, quality craftsmanship, and affordable options, all in one place.
