User research on relevance, speed and sorting
Have you ever lost an email?
And I’m not talking about deleting it.
I’m talking about it being lost in the ether of your inbox, never to be found again.
You’ve tried to search all the keywords you can think of. You do 8+ searches. You know you haven’t deleted it. You know it’s in there in the thousands of emails in your inbox. Somewhere.
This happens to me regularly.
I use Gmail for my daily emails on desktop while I work.
When using Gmail, I use it poorly. Inbox zero came too late for me, I’d already accrued too many to count.
Too many emails brands where you only subscribed for 10% off your first order…
Nad i’ts not just me. Based on an analysis 91 million emails, Mailbird found that on average, people receive 60 emails a day. Of which, 35% are left unread.
These unread emails accrue over time. I have 2.6K. For some, it’s more like 70K:
