Some may have heard of Eagle Communications, also known as Eagle Media, and their radio stations. It has stations across the Midwest, even in St. Joseph, including KJO105.5 and 104.9 The Cat.
That isn’t all it does. It also provides digital marketing, as well as other marketing services to local businesses.
Speed Marriott, the co-founder and chief revenue officer of Eagle Communications, held a session on marketing, at 11:30 a.m. Oct. 8 at Rose Hill Acres Event Center. This presentation and workshop is called Eagle Flight Plan and was free to Maryville business owners.
In the presentation, Marriott said it is important to figure out a business’s “flight plan.” When figuring this out, one of the main topics a business owner must look at is who their target demographic is. He often hears people claim everyone is their target population.
“I hate to disagree, not everybody is your customer,” Marriott said. “So, you need to identify who that person is.”
Marriott said businesses need to focus on telling their story when building their brand. This story can help someone differentiate their business from competition.
General Manager of Eagle Communications Liby Waltemath said the primary purpose of this presentation is to help Maryville business owners figure out their marketing plan. She also said Marriott talked about different ways Eagle Communications helps businesses make a strategy.
“It’s a way to bring business folks together, show them kind of how to market for their business,” Waltemath said. “Because a lot of times people are overwhelmed with the day-to-day of things, so we just give some marketing tips.”
Waltemath said she wants the community to know the radio station is committed to helping local businesses. She hopes the attendees were able to see this through the testimonials given during the presentation.
One testimonial Marriott showed was from Jason Younger of Daylight Donuts. Marriott said through different strategies from Eagle Media, the company was able to gain success.
The Project Manager at Nodaway County Economic Development Kim Mildward said the presentation could give businesses new ideas. She said some may not have thought about talking with friends and family to build their story, which is something Marriott suggests.
“(He) also talked about knowing your market, like for what age group,” Mildward said. “If you’re trying to target a specific demographic, where are they going to find their information? So is that radio? Is that TV? Is that print? Is that social media?”
Mildward said Marriott’s presentation explained how a business can build the core of its story, but also a business’s customers can build on that to better flesh out its story. It is important to know what people use products for to build this as well.
Marriott said consistency is important in advertising, and making sure businesses make multiple points of contact in marketing. This is to make sure people get the message and remember it.
After the presentation, attendees were given lunch and talked about what they learned.
