Imagine you’re on a long flight. Suddenly the captain announces the plane has run out of fuel. All the passengers freak out, except for the man sitting next to you who just keeps watching his movie. You yell, “How can you stay so calm?” He shrugs and says, “The flight’s been fine so far.”
A lot of advisor businesses have been flying high on referrals for so long that they have forgotten to check whether their major engine of growth is still working. Now, new research from my firm suggests that with shifting generational preferences…
