Let’s talk LinkedIn.
And no, it’s not the buttoned-up, boring corner of the internet it used to be. Today, LinkedIn is the best social media platform for growing your brand, generating organic leads, and being seen as an industry thought leader.
In fact, LinkedIn is responsible for 80%of B2B leads generated through social media.
If you’ve been online, you’ve probably heard dozens of success stories about posting consistently on LinkedIn.
The content type taking center stage? Carousel posts. These swipeable, attention-grabbing posts are like mini-presentations for your audience and are engagement magnets.
Want to add it to your content marketing strategy? Let’s dive into why you should start using LinkedIn carousel posts and explore five ideas you can steal (erm, borrow) for your content calendar.
What is a LinkedIn Carousel Post?
A LinkedIn carousel post is a swipeable series of slides you upload as a PDF to LinkedIn. Think of it as the love child of a PowerPoint presentation and an Instagram carousel. Only you have more room to get nerdy about your industry insights.
It’s one of the most popular content formats on LinkedIn because the carousels are:
- Easy to digest
- Visually engaging
- Prioritized in the LinkedIn algorithm
Plus, a LinkedIn carousel is a viable alternative to video content and proves way less labour-intensive to create, too. Once you have a Canva template with your branding, all you need to do is change the text and imagery, and you’re good to go.
Why Should Businesses Use Carousel Posts on LinkedIn?
LinkedIn carousel posts get results. This interactive format grabs attention, encourages people to linger on your content (hello, dwell time!), and lets you break down complex ideas in a visual and digestible way.
Fun fact: According to LinkedIn, posts with visuals get significantly higher engagement than text-only posts, and our brains process images up to 60,000 times faster than text.
So, if you’ve been looking to boost visibility and start conversations, the carousel format is your golden ticket.
How Many Slides Are Recommended for LinkedIn Carousel Posts?
The sweet spot is 10–15 slides per carousel post.
Why? It’s long enough to add value but short enough to keep your audience swiping. Think “snackable insights,” not “Tolstoy novel.”
Make sure you use the following LinkedIn carousel specs: Your file should be sized either portrait (1080 x 1350px) or landscape (1280 x 720px), or even square (1080 x 1080px).
What Kind of Content Perform Best in LinkedIn Carousel Posts?
Educational content reigns supreme on LinkedIn. People are there to learn, grow, and network—so give your audience something valuable and worth their time. Topics that perform well as LinkedIn carousels include:
- Industry trends
- Actionable tips
- Behind-the-scenes insights
- Data-driven takeaways
5 Ideas for LinkedIn Carousel Posts
Ready to start creating LinkedIn carousels? Here are some of the best ideas for boosting engagement with LinkedIn carousel examples.
1. Teach Your Audience Something Valuable
Educational content thrives on LinkedIn because professionals are hungry for actionable insights to solve their problems or improve their skillset. Think about what your audience struggles within your niche, whether it’s time management, preparing for a job interview, or PR visibility, and craft a carousel post around the problem and your solution.
Start with an enticing hook: “Everyone on LinkedIn wants to fix their low engagement. So I made 30 templates you can use in seconds to fix it.”
Then, create a PDF with your digestible steps (or templates). Each slide should focus on one key point, using large fonts and visuals to drive the message home.
Don’t forget to end with a strong CTA, like: “If you’re interested in working with me, visit my profile to book an intro call.”
Create a LinkedIn carousel that teaches your target audience something new and valuable.
2. Share Your Industry Case Study and Unpack The Statistics
Create a valuable industry case study, share the results on LinkedIn and unpack what the results mean to your industry. You can turn this into multiple bite-sized posts, focusing on one takeaway at a time.
Case studies are powerful tools for building credibility and showcasing your expertise. A well-crafted carousel post can take your case study from a dry report to an engaging story. Start by sharing a brief overview of the problem you tackled—something relatable to your audience.
Next, present the data. Use clear, eye-catching charts, infographics, or bullet points to highlight the key statistics. Then, dedicate a slide or two to unpacking what these numbers mean for your audience. What’s the broader takeaway? How can others apply this insight in their work?
For example, if you increased lead generation by 30%, explain the tactics that drove this growth. Break down the process step by step and highlight the most impactful strategies. Conclude with a slide summarizing the key lessons and inviting your audience to ask questions or share their experiences.
Once you have created your post, you can turn it into a carousel ad to share your insights with a broader audience and give other KPIs like website visits.
3. Share Your Results and What Led to Your Success
Everybody loves a success story with actionable insights. If your business has hit a milestone, achieved a goal, or solved a challenging problem, turn it into one or a series of carousel posts.
After all, being able to reverse engineer someone else’s wins can help you identify knowledge gaps and avoid unnecessary mistakes.
Start with a bold claim to grab attention, such as “How We Grew Our Website Traffic from 0 to 30,000 Views in Just 3 Months.” Then, walk your audience through the journey. Dedicate each slide to a specific part of the process, from the initial challenge to the steps you took and the final results.
This format works particularly well if you include a mix of qualitative and quantitative insights. For example, you could pair specific strategies (like optimising blog headlines for SEO) with measurable results (like a 25% increase in click-through rates).
Share your success stories (and failures) with your target audience.
4. Create a Collaborative Piece of Content
Collaborating on a LinkedIn post is a fantastic way to create engaging content and tap into other like-minded audiences. For this post idea, you’ll want to reach out to a few industry peers or thought leaders with a question relevant to your audience.
For example, “What’s your #1 productivity hack?” or “What’s one trend in [your industry] that will shape 2025?”. Once you’ve collected their responses, turn them into a series of slides, giving credit to each contributor. Not only does this add depth to your post, but it also encourages contributors to share the post with their networks, boosting your reach.
You can even include a slide at the end inviting your audience to contribute their own insights in the comments and share the post on their LinkedIn feed. This creates a two-way conversation and positions your brand as a hub for thought leadership in your niche.
One of the best carousel examples for growing your reach is collaborating with other thought leaders in your space.
5. Share What Helps Your Business
Everyone loves a good recommendation. A LinkedIn carousel post is the perfect format to share your favorite tools, podcasts, books, or strategies that have made a difference in your business operations.
Structure your post by dedicating each slide to one resource or tool. For instance, you could highlight a project management app like Trello, explain how you use it to organise tasks and share the benefits you’ve seen (e.g., improved team communication).
End the carousel by asking your audience to share their favorite resources, turning your post into a conversation starter and a goldmine of recommendations.
Use your LinkedIn carousel to demystify what tools make a difference in your business.
Best Practices for Creating LinkedIn Carousel Posts
Here’s a carousel on LinkedIn from our company page that follows best practice guidelines.
Here are some tips to keep in mind when creating your carousel posts.
- Keep Your LinkedIn Carousels Digestible: People scroll through their LinkedIn feeds quickly, so your carousel needs to be easy to digest. Use short sentences (in your caption and slides), limit each slide to one idea or point and use large fonts and visuals to grab and hold attention.
- Tell a Compelling Story: Whether you’re sharing a case study, personal success, or industry trend, weave a narrative that keeps your audience hooked from the first slide to the last. For example, “What if I told you you’re losing 2 hours a day to unproductive meetings?” Then, guide your audience through a logical progression. Introduce the problem, explore the journey, and finish with a satisfying resolution.
- Include a Strong Call-to-Action: The best LinkedIn carousels educate and inspire action. Whether you want your audience to follow your page, download a resource, or leave a comment, make your CTA crystal clear.
- Create a Recognizable Visual Brand: Your LinkedIn carousel posts are a visual extension of your brand. Use your color palette, fonts and logo to build recognition and trust with your audience.
- Use Canva: Canva has free templates for your LinkedIn posts, making it easy to maintain a cohesive look and feel. Export your design as a PDF file and upload it directly to LinkedIn to create your first carousel post.
Start Scheduling Your LinkedIn Carousel Posts with Plann
Got a few LinkedIn carousel examples in mind? Great!
The next step you have to master is consistency, and that’s where Plann enters the chat.
Sign up for your free trial of Plann today and start strategizing, designing, and scheduling your content from a single dashboard. With our Canva integration, you can access your LinkedIn template within our app and upload it directly to your content calendar in a few clicks.
That’s not all.
Have you got writer’s block? Our AI caption writer can help you create more enticing captions for your LinkedIn carousels. You can also schedule your posts to publish when LinkedIn users are online and ready to engage.
