Whoop! or How to gamify training: $3.6 billion product playbook | by Mary Borysova | Nov, 2024


Honestly, I wanted to try the Whoop bracelet for years. For years, I’ve been curious about Whoop used by so many of my friends, the fitness tracker athletes rave about.

This year, I finally gave it a shot.

I honestly loved my journey with Whoop and learned a lot about the design and product engagement of the wearable health tech device and app. Time to share my insights!

You have probably heard of Oura Ring which takes a bit different approach by focusing on sleep tracking. It monitors sleep stages, body temperature, and heart rate.

Whoop is similar to Oura ring in many ways. It’s a high-end fitness tracker that helps athletes understand their body’s performance. It costs $30 monthly and provides detailed insights about exercise strain, recovery, and overall health using AI. Yet Whoop’s value isn’t just in tracking data — it’s in how they translate physiological metrics into actionable recommendations.

The main difference is the depth of insight — Whoop provides the most detailed analysis, while Oura Ring mostly focuses on sleep quality.



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