Replika AI’s secret to 30M users: what makes it so special | by Mary Borysova | Jan, 2025

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AI, avatars, and the future of mental health

Replika avatars
Replika avatars

About 85% of people with mental health issues do not receive treatment, often because of provider shortages. We also can’t ignore the fact that therapy is not always accessible for people with lower incomes.

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36% of Gen Zers and millennials reported interest in using AI for mental health.

In this article, I will dive into the psychology and design of AI chatbot Replika, and in the next articles, I will discuss other popular mental health apps using AI. Subscribe and stay tuned for more!

Replika is a generative AI chatbot app that was released in 2017.

Replika quickly gained popularity, reaching 2.5 million users in its first year. However, despite this rapid growth, the app struggled to maintain user engagement and retention. Users loved the app initially, but many did not continue using it regularly.

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