Mike Farrell currently serves as the Head of Digital Performance Marketing at Rite Aid, where he spearheads the digital marketing strategy and execution across the enterprise, including Pharmacy, Front End, and eCommerce operations. In this role, he leads an in-house team responsible for a comprehensive range of media strategies, encompassing search, SEO, programmatic advertising, social media, influencer partnerships, email, SMS, and content marketing.
Before joining Rite Aid, Mike was the Senior Director of Integrated Digital Strategy at Sidecar, a technology startup. As the company’s eighth employee, he played a key role in establishing the client success practice, leading a team of 40 digital marketing strategists, account managers, and analysts. His efforts supported over 500 retail clients, driving the company’s growth from zero to $60 million in annual recurring revenue (ARR) and culminating in a successful exit. Previously, Mike worked at True Action, the agency division of GSI Commerce, during its acquisition by eBay.
On the personal side, Mike lives in Doylestown PA with his wife Ali and 2 children Kellan & Cecilia and spends his time chauffeuring his kids to their activities, perfecting his margarita recipe, making custom cakes for his kids birthdays and daydreaming about the day when there will be enough time in his schedule to play golf again.
