How Mondrian can save your wallet. And save you, too.
Black Friday. Do you need anything? You (probably) don’t.
What if we could hack Amazon’s homepage for a day and transform it into a place of harmony and spirituality instead of a loud market square you’ll throw your money at?
A few years ago, an artist named Piet Mondrian proposed that underneath the texture of nature, there is a foundational structure of rectangles, lines, and primary colors—a place of beauty whose rhythm brings us closer to the truth.
That’s something, right?
What is that other thing that is built with lines and rectangles? The web.
Rectangles filled with text and images, rectangles with rounded corners we want people to click on (aka “buttons”).
What if the truth has always been lying underneath all our interfaces?
I was in front of a Mondrian in Cologne last week. I finally got it. The truth lies underneath all web pages, including Amazon’s homepage.
Let’s see if I can redesign Amazon’s homepage to demonstrate my point.
First, get a home page screenshot and draw the basic structure.
