“Generative AI has rapidly evolved from a tool of experimentation to a core driver of business transformation,” said Stefano Puntoni, Sebastian S. Kresge Professor of Marketing at the Wharton School and Co-Director of AI at Wharton. “Companies are no longer just exploring AI’s potential — they are embedding it into their strategies to scale growth, streamline operations, and enhance decision-making. The novelty phase is over. We’re now starting to see the integration of AI into various business processes, as companies look to unlock its long-term value across the enterprise.”
Two groups of HR focused on AI
However, many HR teams are split in their approach to AI adoption, according to Monir Azzouzi, tech leader and author of ChatGPT-Powered HR: The Ultimate HR Playbook.
“[There are] two groups, the HR people who are concerned about AI and the many risks, typically the same group who resisted cloud systems… and then there [are] those who are embracing new tech, including AI,” he explains.
For forward-thinking teams, AI represents more than a system upgrade, says Azzouzi.
“The transition from process digitalization to data-driven decision-making and predictive capabilities represents a major advancement. This evolution enables the integration of diverse datasets from various systems, facilitating rapid analysis and the creation of valuable insights at speed we’ve never experienced before.”
