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CXOtoday has engaged in an exclusive interview with By Mr. Rosanlal Behera, Co-founder, Mashrise Private Limited
- How is Mashrise leveraging AI and machine learning to transform digital marketing strategies for its clients?
We at Mashrise, are incorporating A.I. and machine learning innovation within our latest tools that optimize affiliate marketing and transform digital marketing strategies. By utilizing platforms like Keitaro, Voluum, and Affise, Mashrise delivers real-time data analysis, enabling dynamic campaign optimization for precise targeting. Such strategies ensure maximum conversion and ROI returns. Furthermore, Mashrise now integrates Impact Radius for affiliate management, along with Google Ads AI and Meta Ads AI, thereby being able to develop highly personalized campaigns for a specific set of audiences.
Automation also plays a vital role in Mashrise and helps standardize activities like partner selection, performance tracking, and commission management. All of this can be done using tools like Tune Streamline etc. This drives efficiency while facilitating the scaling of affiliate programs. Furthermore, Mashrise leverages programmatic advertising via platforms such as Voluum, which allows audience targeting and real-time bidding-level effectiveness, waste, and maximization of advertising return.
Mashrise anticipates its market trends and customer behavior by using predictive analytics using AI tools such as Keitaro. These tools analyze traffic sources to identify well-performing channels. Mashrise helps make smarter decisions for proactive scaling. Fraud detection, facilitated by Forensiq, provides transparency and protection for clients’ investments. Mashrise integrates AI innovation and accuracy to transform the affiliate marketing space and deliver measurable growth and sustained success to clients.
- In today’s digital-first era, why do you think digital marketing has become essential for businesses of all sizes?
In this digital age, marketing remains the key growth engine for modern businesses. As the founder of Mashrise, I have witnessed and experienced a revolution in consumer behavior. People spend more time on social media, search engines, and e-commerce sites. With digital marketing, businesses can engage with these consumer audiences online more effectively and efficiently, advancing strategies that were previously unattainable with conventional means.
The fact that it can deliver measurable and scalable results is what makes digital marketing crucial. Tools like Google Ads AI and Meta Ads AI allow businesses to target demographics very specifically and with unmatched accuracy so that their campaigns hit the right people. Thus allowing the smallest businesses to be competitive with larger corporations by making better use of their marketing budget.
Furthermore, digital marketing offers real-time insights that are important for dynamic decision-making. Platforms like Keitaro and Voluum enable such real-time monitoring, which allows companies to modify their campaigns and ensure agility in a fast-paced digital landscape.
For larger organizations, digital marketing is not just about visibility. It is the ability to stay relevant with predictive analytics and AI-driven decision-making. These can predict market trends and customer behavior and proactively develop strategies that lead rather than follow. In a nutshell, digital marketing brings businesses closer to their customers and drives growth in meaningful connections.
- Can you share how predictive analytics and data-driven decision-making have helped your clients achieve measurable results?
At Mashrise, predictive analytics and data-driven decision-making have formed the backbone for helping our clients achieve measurable results. By using advanced tools and AI models, we can analyze a combination of historical and real-time data and understand trends. This allows us to refine strategies proactively, so every decision maximizes outcomes.
For instance, we have assisted e-commerce clients in optimizing their affiliate programs. Using predictive analytics, we were able to identify the best-performing affiliates and focused resources on those who had the highest probability of delivering quality traffic and conversion. As a result, within a quarter, there was a 45% increase in ROI.
Likewise, we forecasted user behavior and segmented audiences through data-driven insights for a fintech client. We were able to identify the most promising segments, which resulted in a reduction of 30% in customer acquisition costs and a significant increase in sign-ups.
Predictive analytics enables a movement from a reactive to a proactive strategy that allows clients to get ahead of their competitors to seize opportunities. Keitaro, Voluum, and others have integrated real-time data analysis tools to continuously monitor and optimize campaigns to ensure that every decision made will lead to improvement.
At Mashrise, predictive analytics is more than just about improving numbers—it’s about creating smarter, more agile strategies for sustainable, long-term success.
- The digital marketing landscape is constantly evolving. How does Mashrise ensure it stays ahead of emerging trends and technologies?
At Mashrise, keeping pace with the changing digital marketing world is one of our mantras. We guarantee this through the use of continuous learning, adopting the latest technology, and proactively exploring new approaches.
First, we invest in high-end AI-powered tools such as Keitaro, Voluum, and Impact Radius, which allow us to optimize campaigns in real-time, analyze data, and automate processes. Aside from improving efficiency, they provide us with information that we can use to quickly adapt to the changes in market dynamics.
We also work hard to keep our teams updated with emerging trends in technology and development. This includes attending various conferences, participating in webinars, and working with working with top-notch leaders in the industry. All this information helps us apply new trends such as predictive analytics, machine learning, and programmatic advertising in our strategies while ensuring that they are made available to our clients.
Testing and experimenting are equally crucial. We run controlled tests and pilot programs to measure new ad formats or targeting features on platforms such as Google Ads and Meta. Successful approaches are then adapted into campaigns for clients.
With our client-centric approach, we ensure to be agile by monitoring the campaign’s performance and making appropriate changes in the strategies. For Mashrise, innovation is more than just a buzzword-it is the bedrock on which impactful results are delivered in this fast-changing digital landscape.
- How can AI-powered tools improve customer engagement and personalization in marketing campaigns?
AI-enabled tools have shifted the paradigm of customer engagement and personalization in marketing by making it possible to adapt in real time and have hyper-targeted conversations. At Mashrise, we use customer data analysis using Keitaro, Voluum, and Meta Ads AI to create very detailed profiles to have highly relevant content, offers, and messages for specific audiences.
Dynamic content delivery provides the ability for advertisements to be automatically tailored to suit user behavior and interests thus improving ad engagement. For instance, if a consumer uses certain products, AI-based services will almost instantaneously show personalized ads or promotions, enhancing their experience. Predictive analytics go one step ahead in the personalization of services by being able to anticipate the needs of customers and proactively offer product recommendations or promotions even before the customer has had the chance to ask.
Besides, AI-assisted chatbots also enhance the customer experience by facilitating instant, individualized assistance to the customer through the company. This ensures that the customer gets what they need without any delay.
By using AI-based tools, we create campaigns that make every customer interaction meaningful, driving stronger engagement, loyalty, and measurable results. At Mashrise, we hold an unwavering belief that nothing beats personalized marketing, and through these innovative technologies, we empower businesses to keep forming deeper connections with the audiences that lead to greater achievements.
- In your opinion, how has digital marketing outpaced traditional marketing in terms of impact and ROI?
Digital marketing excels beyond traditional marketing in terms of impact and ROI, all because of its precision, flexibility, and measurability. Unlike TV or newspaper advertisements, which are vast but not very specific, digital marketing can exactly target a very specific audience based on demographics, behaviors, and preferences. As a result, there are higher conversions and better ROI.
One of the key advantages is real-time performance tracking. Through digital marketing, companies can instantly see the effectiveness of their campaign activities and take immediate steps to refine their performance. Tools such as Google Ads AI and Meta Ads AI enable more detailed targeting and better performance, a capability that traditional approaches are unable to achieve in real time.
Moreover, digital marketing is cost-effective and scalable. Most small businesses can begin relatively small and still be able to show measurable results, while bigger business ventures can carry out global marketing campaigns without the gigantic costs associated with traditional marketing avenues. The ability to further tailor campaigns will enable an even greater level of customer engagement than before. Flexibility, cost efficiency, and measured success in digital marketing are more effective strategies than traditional methods in today’s fast world, where data rules.
- With AI becoming more prevalent, how does Mashrise ensure ethical practices while using AI-driven tools for its campaigns?
At Mashrise, ethical conduct forms the core of how we use AI-powered technologies in our work. As the everyday availability of AI increases, we are well aware of the driving role of transparency, fairness, and responsibility in using this technology to create value to serve our clients.
Most importantly, we prioritize data privacy and compliance. Every data used for our campaigns is under the strict framework of the world’s top regulations, like GDPR and CCPA. All data is anonymized and stored securely while respecting the privacy of user data to generate insights. We responsibly use AI tools like Keitaro, Voluum, and Impact Radius to prevent biases in targeting and decision-making. Our team monitors and audits the AI algorithms for campaigns so that they do not unfairly favor or exclude any demographics.
Transparency is another important aspect of our approach. We keep our clients and partners informed on a clear and transparent basis on what impact AI-powered tools have on campaign structure. Be it Predictive analytics, audience segmentation, or optimization, we share insights and methodologies, fostering trust and collaboration. Also, Mashrise emphasizes accountability. Although AI improves efficiency and also accuracy, we feel human supervision is, by no means, superfluous. Our team closely monitors AI-powered processes to ensure ethical considerations are never compromised in the pursuit of performance.
- What are the most significant challenges businesses face in digital marketing today, and how does Mashrise address them?
Digital marketing has become a fast-changing world where there are key challenges such as multi-denominational competition, changing consumer behaviors, data privacy concerns, and fast-evolving technology. Such hurdles are met at Mashrise through innovative strategies and high-end tools to keep clients a step ahead.
One of the most difficult hurdles is making one’s unique mark in an oversaturated market, which we at Mashrise tackled by leveraging AI-powered tools such as Keitaro and Voluum. This allows for hyper-targeting and personal targeting campaigns, making content resonate with specific audiences, thus achieving better and wider reach. The other major challenge is adapting to changing consumer behaviors. In real-time data and predictive analytics, Mashrise brings to the table an opportunity for clients to foresee trends and quickly revise their strategies in the ever-relevant, impact-creating campaigns.
Concerns over data privacy can also be quite challenging, given the regulations like GDPR and CCPA. We ensure that ethical data handling is implemented according to compliance standards and through the use of tools such as Impact Radius to ensure data security and transparency. Finally, keeping pace with technological advancements is an overwhelming task at times. Mashrise solves this task by staying on all innovations, testing new technologies like AI-driven programmatic advertising, and bringing them into production without a hitch.
By a combination of technology, technique, and a client-first approach, Mashrise helps businesses overcome these challenges, achieving continuous success within the evolving digital landscape.
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