How LinkedIn went from creepy to cool | by Rosie Hoggmascall | Oct, 2024


OPINION

First: Product vision, AI & feeds. Now? Notifications.

LinkedIn logo with cool glasses

Going on LinkedIn used to feel like having to speak to your distant uncle at a funeral.

Weird.

Awkward.

Necessary.

Nowadays, I’m on there all the time.

At least 5 times a day.

I get most of my clients from LinkedIn. I get most of my newsletter subscribers from LinkedIn. And I learn a lot from others on there.

Turns out it’s not just me. So do many other consultants, business owners and creators.

This turnaround is clear in their metrics too.

As of 2024, LinkedIn have over one billion users.

One billion.

That’s 1 in 8 people in the world.

As well as user growth, the tech giant shows strong engagement and revenue metrics in 2024, with:



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