From mellow Sandstone to dramatic Midnight —discover the most exciting seasonal hues that will make your campaigns pop this fall.
With fall being one of the busiest marketing seasons — when brands start preparing major campaigns for Halloween, Thanksgiving, and Black Friday— marketers have so many things to keep in mind, from spot-on messaging to appealing design. Now is the perfect time to explore the hottest seasonal shades for your next big projects.
To reveal key fall colors, the Depositphotos team researched trends in visual arts, digital design, and fashion. The result is a selection of spectacular hues well-suited for a variety of tasks — from a website and social media makeover to holiday ads. Discover colors that will be in the spotlight this season and find inspiration for upgrading your visual communication in ready-made images and palettes.
What colors will prevail in the design world this fall
After the splendor of color we saw in summer, fall is bringing a refreshing range of more mellow yet deep shades that convey a sense of tranquility, authenticity, and closeness to nature. The most prominent are Sandstone, Saddle Brown, Pine Grove, and Midnight, reflecting the dominant concepts and aesthetics such as adventurecore and sustainability.
This warm and earthy palette embraces the spirit of the season — from soft knits to leather boots, exciting forest hikes, and mesmerizing night skies. It brings out many different moods and emotions traditionally associated with fall, such as coziness, serenity, and light nostalgia. All four shades embody timeless classics and work great for both minimalistic graphics and high-end design.
In addition to their eternal appeal, the fall color trends 2024 are also highly versatile. You can mix and match them for visual hierarchy (Sandstone + Saddle Brown) or a striking look (Pine Grove + Midnight). Below, you’ll find more ideas on how to use the latest colors for engaging designs.
4 trendy colors for seasonal projects
Sandstone (#E5DEC9)
Where to use: background color for websites and ads, images for campaigns, packaging design.
Goes best with: brown, blue, purple, red, and green.
Sandstone is the latest version of the iconic greige color, which combines the balanced nature of gray with the warmth of beige. You can find it in dried flowers, wood, clay, warm sweaters, and cozy blankets. This delicate shade creates a soft and casual look while also conveying calmness and stability, which is especially desirable in the fall.
If you are looking for a fundamental color that appears neutral yet not dull, Sandstone is a perfect choice. It works excellent for laconic and rustic designs, evoking harmony and comfort. At the same time, this hue can look very chic and modern. Whether you are working on digital visuals or printed materials, Sandstone will complement any project. Want to get a nature-inspired look? Combine it with green. And if you want to create an appealing contrast, mix Sandstone with a pop of blue, orange, or red.
Discover a curated collection of images to get an idea of how to integrate Sandstone into your projects this season.
Saddle Brown (#824C2C)
Where to use: branding, ads, web design, and packaging design
Goes best with: beige, blue, green, and violet
Our second trending color, Saddle Brown, also brings warmth to the fall palette by adding a touch of orange to the basic brown. This shade reminds us of wilted leaves, tree bark, and soil, which emphasizes its strong connection to nature. Saddle Brown is associated with leather goods, which fits in with the popular cowboy core, one of the top micro trends this year inspired by celebrities like Beyonce and Pharell Williams.
Due to its earthy nature, this brown shade is a good choice for promoting eco-products. Saddle Brown is also well-suited for brands that want to highlight their stability and expertise, as it evokes a sense of reliability and tradition. Combined with neutral tones such as Sandstone, this rich hue can create a classic and refined look. In addition, it goes well with bright colors like blue and orange for more eye-catching images.
Check out a selection of visuals in the welcoming and sophisticated Saddle Brown shade.
Pine Grove (#024F47)
Where to use: eco-design, interior design, web design, branding
Goes best with: deep red, brown, yellow, gray, and lighter greens
Imagine yourself hiking in a foggy forest on a fall weekend. This is the vibe of Pine Grove, a grounded yet elegant rich green. Similar to Saddle Brown, it conveys concepts of nature and sustainability. This color also matches a variety of aesthetics, from adventurecore to friluftsliv, but its use goes far beyond nature and recreation topics.
Pine Grove can be associated with wealth and prestige, which makes it a solid choice for promoting luxury brands and high-end products. It creates a stunning effect when used as a dominant color in interior, print, or digital design. This green also effectively draws attention to key elements as an accent shade in combination with light colors like Sandstone.
Choose ready-to-use images in Pine Grove to add a trendy seasonal touch to your fall campaigns.
Midnight (#22024B)
Where to use: UI design, brand identity, marketing materials
Goes best with: lime, pink, green, and violet
As the name suggests, this color resembles a dark night, full of mystery and irresistible appeal. It is a powerful black-blue with a touch of purple, like the color of eggplant or blueberries. Midnight conveys a sense of stability and professionalism, making it a popular option for corporate design and identity. It also works well for creating an atmosphere of tranquility and sophistication.
Midnight creates strong associations with luxury and exclusivity, so it is perfect for branding prestigious products and experiences. This deep hue is great for typography, ensuring readability against a light background while looking more distinctive than standard black. When choosing Midnight for your designs, remember that too much dark blue can give a gloomy and melancholic effect, so it’s best to complement it with lighter shades, especially pastels.
Find inspiring content ideas to enrich your seasonal designs in our special collection.
Final thoughts: why incorporate fall color trends into your visual communication
While each brand has its signature shade palette that matches its identity, color trends are a handy tool to diversify and refine design solutions. In turn, brands remain relevant and appeal to their audiences. Color trends provide creative confidence by reflecting dominant tendencies in various fields, from social media to digital design. However, you don’t need to integrate all of them into your campaigns. Simply choose one hue that matches your brand palette and allows you to maintain visual consistency. Save time searching for inspiration and seasonal content by exploring exclusive collections that capture the season’s spirit.
